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Don’t Quack like a Duck.
My husband and I went on a run around the lake near our house the other day. As we were rounding a corner, there was a duck all reared up and little ducklings under her wings. You could tell that mamma duck was MAD and did NOT want us to come near her or her young. She was on the attack for sure. It totally startled me and I ran as far around her and her clan as possible. My…
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Part 1: Igniting Love of the Brand.
As it’s Valentine’s Day and love is in the air…. I find it fitting to start a series of posts based on the theme of my blog: Igniting Love of the Brand. I’ll start by asking the question, how. How do you ignite this love of your brand? How do you fuel it? In the next few blog posts, I’m going to explore just how to do that. I think most of this is common sense and when you read…
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Putting Heart into Internal Communications
Solid internal communications is foundational to igniting the love of the brand. For the love of the brand starts with the company’s leadership which in turn ignites the staff. Proper communication channels and direct ways for the employees to feel involved fosters employees who are dedicated to the brand and the company’s mission. Employees want to feel and see the passion from the company’s leaders. In return, those employees are one of the key outlets by which the brand is…
with Carrie Owens