Part 1: Igniting Love of the Brand. I wrote about where the passion for the brand starts within the organization and the importance of that passion being contagious among employees. Part 2:  Brand Boarding. How to get customers ‘on board’ with your brand. Part 3:  Meeting Customers Where They Are. How to reach your customers and beyond. Last (but not least) Part 4:  The Art of Attraction. I’ll conclude the series with this post.  How to attract and retain your…

This is 101 stuff.  Know your client base and how to reach them.  Obviously you can’t fuel your brand without defining those two items.  In this tech world, you also can’t send out a direct mail piece and expect the return on it like we once did (depending on what you’re selling – direct mail can make sense if done properly).  Inbound marketing is redefining the game.  That being said, there are dozens of online social networking platforms out there…

In Part 1 of this series, I wrote how to ignite the love of the brand starting with the CEO and trickling down to the employees.  The employees + the product/service is the foundation on which everything else stands. Ok, so you’ve got passionate employees, you’ve got a killer product/service…how does that passion and love for the product translate to the customers?  How do you get customers on board to be an extension of the brand? 1.  Influence marketing is…