• Ok, Ok, I’ll Go Network…

    Today I was reminded that human interaction is always a good thing.  These days it’s much more comfortable for us to sit at the computer and connect virtually.  It means we don’t have to produce much effort in order to feel ‘networked.’ Yet every time I go to a local event in the community, I always leave invigorated/inspired/motivated.  In the digital world we’re in, it’s so easy for us to like, follow,  and connect without having to actually shake hands.…

  • Be More Human.

    Last night I attended the Pump Up Your Line 12! event put on by the UT Federal Credit Union and had the privilege of hearing from a marketing and social media great, Mark Schaefer. His presentation was hot off the press from the South by Southwest event.  I got to hear it. It was stocked full of statistics, advice, and predictions on the future of social media. Incredible stuff.  I jotted down a few comments he made. “Connect to people in their…

  • Progressive Marketing Summit Re-cap

    Yesterday  afternoon I attended the Knoxville American Marketing Association’s Progressive Marketing Summit located at The Foundry (side note: pretty sure that was the best “conference food” I’ve had in a while…it was delicious!). The agenda was full of sessions dedicated to the theme:  “Not Every Story Begins with Once Upon a Time.” The opening keynote was given by the dynamic Rick Elliott whose passion for storytelling was evident.  There were a few things he said that stuck with me, but one in…

  • PRSA Lunch Meeting Re-cap

    I attended the PRSA lunch today at Café 4 in downtown Knoxville. Shout out to Café 4 because they always serve delicious-ness (they have an amazing weekend brunch menu – just sayin’). Today’s format was patterned after a “speed dating” event – where chapter members were able to meet and hear from guest speakers at individual tables. The goal of the meeting was to “reinvigorate your passion for the profession.” And it did just that.