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Social Media Tools That Help You Work Smarter, Not Harder
This past week my first post in the Interprose PR Voice blog went live! I thought I’d share it here as well. Always looking for feedback; let me know what you think! Blog post originally found here. Social Media Examiner’s 2014 Social Media Marketing Industry Report surveyed more than 2,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. A surprising 85 percent feel like they don’t know what tools are best. With new…
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A Little Schooling on the Subject of Instagram
Yesterday I attended the webinar: “How to Generate Massive Traffic with INSTAGRAM.” Hosted by Brooke Ballard of B Squared Media (@B2MediaLLC) and presented by Jenn Herman (@jenn_trends) the 90 minute session focused on the reasons Instagram is so important, how to perfect your profile, and ultimately generate traffic for your business via this wildly used social tool. I highly recommend you check out her slides; it’s good stuff. Let me add, I am so impressed with B Squared Media’s post-webinar follow-up. Attendees were sent a thank you for attending email…
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Utilities + Social Media: Cases Where It’s Working.
For utilities, connecting with consumers via social media channels is ideal for outage communication and customer interaction. Think about all the rich content that could be pumped to the consumer all in an effort to engage, educate, and promote. Here are three utilities I see that are doing it right. Southern California Edison (SCE) SCE is dominating the utility space in Instagram land. Not only do they post neat pictures of linemen at work, substations, transmission poles, and scenic sunsets, but they also encourage…
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Be Courageous.
I had lunch with the ever-inspiring social media consultant Mark Schaefer yesterday. The hour was jam packed with all sorts of advice and really cool stories. He was kind enough to provide guidance on both the personal branding and corporate marketing fronts. He said several things I jotted down in my notebook – when he speaks, you just listen and absorb. I tried my best to do both. He made a few key points I’m going to share.
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Part 4: The Art of Attraction.
Part 1: Igniting Love of the Brand. I wrote about where the passion for the brand starts within the organization and the importance of that passion being contagious among employees. Part 2: Brand Boarding. How to get customers ‘on board’ with your brand. Part 3: Meeting Customers Where They Are. How to reach your customers and beyond. Last (but not least) Part 4: The Art of Attraction. I’ll conclude the series with this post. How to attract and retain your…
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Part 3: Meeting Customers Where They Are.
This is 101 stuff. Know your client base and how to reach them. Obviously you can’t fuel your brand without defining those two items. In this tech world, you also can’t send out a direct mail piece and expect the return on it like we once did (depending on what you’re selling – direct mail can make sense if done properly). Inbound marketing is redefining the game. That being said, there are dozens of online social networking platforms out there…
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Part 2: Brand Boarding.
In Part 1 of this series, I wrote how to ignite the love of the brand starting with the CEO and trickling down to the employees. The employees + the product/service is the foundation on which everything else stands. Ok, so you’ve got passionate employees, you’ve got a killer product/service…how does that passion and love for the product translate to the customers? How do you get customers on board to be an extension of the brand? 1. Influence marketing is…
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Be More Human.
Last night I attended the Pump Up Your Line 12! event put on by the UT Federal Credit Union and had the privilege of hearing from a marketing and social media great, Mark Schaefer. His presentation was hot off the press from the South by Southwest event. I got to hear it. It was stocked full of statistics, advice, and predictions on the future of social media. Incredible stuff. I jotted down a few comments he made. “Connect to people in their…
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Keepin’ Current.
I enjoy reading up on the latest industry news, trends, and technologies. I sign into Feedly for instant access to the top resources in my profession allowing me to easily stay current and connected. Here are a few of the outlets I follow: Social Media Daily Socialmouths likeable media Heidi Cohen PR Daily PR News
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How Many Is Too Many?
An e-Marketer report that was released in June of this year predicted that nearly one in four people worldwide will use social networks in 2013. I’m interested to know out of those four, how many people are on three or more networking platforms. I’m betting at least two participate in multiple channels. I’m an active user of Twitter, Instagram, Facebook, LinkedIn, and Pinterest (please be sure to connect with me!). But, I don’t do much past that. Whew. That’s enough for…
with Carrie Owens