• Taking Note from Garden & Gun CEO Rebecca Darwin.

    Garden & Gun President and CEO Rebecca Darwin was just profiled in Publishing Executive on how she “created The New Yorker of the South.”  I encourage you to read the full article here. As a loyal Garden & Gun reader + passionate marketeer,  this piece captivated me — and also led me to Google her name to see if there were any other interviews/features of this extremely talented publisher (yeah, may have stalked her a little bit). She simply and pointedly  conveyed…

  • Part 1: Igniting Love of the Brand.

    As it’s Valentine’s Day and love is in the air…. I find it fitting to start a series of posts based on the theme of my blog:  Igniting Love of the Brand. I’ll start by asking the question, how.  How do you ignite this love of your brand?  How do you fuel it?  In the next few blog posts, I’m going to explore just how to do that.  I think most of this is common sense and when you read…