I had lunch with the ever-inspiring social media consultant Mark Schaefer yesterday. The hour was jam packed with all sorts of advice and really cool stories. He was kind enough to provide guidance on both the personal branding and corporate marketing fronts. He said several things I jotted down in my notebook – when he speaks, you just listen and absorb. I tried my best to do both. He made a few key points I’m going to share.
Part 1: Igniting Love of the Brand.
As it’s Valentine’s Day and love is in the air…. I find it fitting to start a series of posts based on the theme of my blog: Igniting Love of the Brand. I’ll start by asking the question, how. How do you ignite this love of your brand? How do you fuel it? In the next few blog posts, I’m going to explore just how to do that. I think most of this is common sense and when you read…