Inbound marketing is the buzz word and the thing to do…and rightly so.  Inbound marketing is all about providing added value:  what a company can show and give to customers to not only attract them but to make them stick to the brand.  The traditional marketing practices, termed “outbound marketing,” in short refers to direct mail, e-blasts, TV ads, cold calling, etc. I’m a big believer and proponent of inbound marketing – distributing blogs, whitepapers, video, podcasts through social channels…