I’m not a fan of cold sales calls.  I think, for the most part, they are ineffective and produce little result.  I prefer building a relationship over time that leads to not only a one-time sell, but repetitive business. At times, it may be a “cold” introduction that bears fruit to a relationship.  But, I believe, the initial sell isn’t going to happen on the first ring.  In my opinion, that is why trade shows can be so effective – it’s a…