For utilities, connecting with consumers via social media channels is ideal for outage communication and customer interaction.  Think about all the rich content that could be pumped to the consumer all in an effort to engage, educate, and promote. Here are three utilities I see that are doing it right. Southern California Edison (SCE) SCE is dominating the utility space in Instagram land.   Not only do they post neat pictures of linemen at work, substations, transmission poles, and scenic sunsets, but they also encourage…