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Making Technical Releases Interesting

While press releases are a fundamental tool of public relations, sometimes they can be downright boring. Especially when your news is technical in nature. At EnerNex, I’ve developed my own process for making the “hard to grasp” become easier to understand.

Keys to Getting Their Attention

  • Outline benefits be it for our client or the end customer
  • Would I use this same language to explain face-to-face? In other words, is it conversational in tone?
  • Add a splash of excitement and enthusiasm
  • Optimize for SEO

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